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Med Learning Group
United States, Remote, United States (remote)
18 days ago
Spotlight Preferred Member Company
Med Learning Group
United States, Remote, United States (remote)
18 days ago

Description

MED LEARNING GROUP: Marketing Administrator

Interested candidates please submit resume to Christine Perillo at: cperillo@medlearninggroup.com

Purpose of the Position:

The Marketing Administrator performs administrative support services for a wide variety of tasks related to the marketing of educational programs.  The Marketing Administrator’s primary focus will be applying the use of their organizational skills, attention to detail, a strong work ethic, self-discipline to work from their home, and a foundation of teamwork towards administrative support, social media promotion, and expansion of Med Learning Group (MLG) program participation. 

The Marketing Administrator reports to the Senior Manager, Marketing & Recruitment.

Key Responsibilities:

  • Provide administrative support services for all marketing and recruitment of MLG programs.
  • Create and maintain marketing and recruitment documents for MLG programs (i.e. promotional email templates and campaigns, phone scripts, reminders, flyers).
  • Assist in outreach for the marketing of live programs, including the scheduling of invitation campaigns.
  • Execute website review and program reminders:
    • Website review involves reviewing for accuracy and compliance, ensuring user-friendliness, and providing input for marketing-related improvements.
    • Executing program reminders involves timely creation and deployment of reminders, managing RSVPs and program attendee questions, and using own industry knowledge and judgement to creatively turn cancellations into opportunities to personalize marketing of upcoming programs based on HCP needs and interests.
  • Update and maintain program participant database records.
  • Record and reply to mailing list requests.
  • Promote all CME programs via social media (including but not limited to LinkedIn, Facebook, Twitter, Instagram).
  • Develop and implement innovative strategies using social media and digital marketing platforms to procure new contacts, host institutions, and program participants.
  • Design and place timely and strategic posts targeted toward curated contacts.
  • Structure and boost social media ads based on program demographics.
  • Schedule and record social media posts in tracking database.
  • Analyze our market and develop strategies to increase followers, promote company brand, image, and awareness within the industry.
  • Advise management on cost-effective marketing strategies and implement plans designed to identify targets, successfully reach targets, and grow following and program participation.
  • Post MLG news, awards, and announcements on social media platforms in compliance with industry standards.
  • Limited engagement with contacts on social media could include answering brief program-related logistical questions (dates/times/space availability/announcement of additional related sessions), referral to pages of the MLG website for more information, and referrals to the Recruitment team for host institution inquiries.
  • Perform other duties as assigned.

Compliance:

  • Demonstrates knowledge of, and carefully follows all applicable federal and state compliance requirements and regulations including those prescribed by the Department of Education, accrediting agencies, CIE, and internal company policies and procedures.
  • Effectively communicates compliance requirements to students and other staff as appropriate and quickly escalates any compliance concerns to the Compliance department.


Requirements

Work Experience, Skills & Abilities:

Requirements:

  • Bachelor’s degree or equivalent combination of education and experience
  • Two years’ work experience in marketing and/or business administration preferred
  • Social media marketing/promotion experience strongly preferred
  • Email Marketing experience preferred (Salesforce, Constant Contact, etc)
  • Customer service experience preferred
  • Marketing and branding experience preferred
  • Proficiency in MS Office (Word, Excel, PowerPoint) and other business tools such as Zoom and Microsoft Teams
  • Proficiency in Facebook, LinkedIn, Twitter, Instagram
  • Organized, thorough, and detail-oriented
  • Diligent work ethic
  • Self-accountable and responsible worker who meets deadlines of a fast-paced, busy company
  • Able to professionally communicate fluently in verbal and written English with strong verbal and written communication skills
  • Able to multi-task and prioritize responsibilities
  • Self-starter and team player with excellent interpersonal and communication skills
  • Able to work from home and manage time appropriately
  • Able to support a diverse and inclusive work environment

Working Environment:

  • Home Office
  • Up to 15% of travel required - Valid Driver’s License required
  • Flexibility to work evenings and weekends as needed.

Physical Demands:

  • Requires long periods of sitting at a desk working on a computer
  • Requires ability to travel
  • Requires occasional bending, stooping, and squatting
  • Requires occasional lifting of up to 10 lbs. 

Job Information

  • Job ID: 67728504
  • Workplace Type: Remote
  • Location:
    United States, Remote, United States
  • Company Name For Job: Med Learning Group
  • Position Title: Marketing Administrator
  • Industry: Healthcare / Health Services
  • Job Function: Marketing
  • Job Type: Full-Time
  • Job Duration: Indefinite
  • Min Education: BA/BS/Undergraduate
  • Min Experience: 1-2 Years
  • Required Travel: 10-25%
  • Salary: $50,000.00 - $55,000.00 (Yearly Salary)

Please refer to the company's website or job descriptions to learn more about them.

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